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Steffi Greuel 5 Minutes

The 5 Benefits of a PIM System for Your B2B Online Business

Imagine a common scenario faced by many online retailers: your company plans to launch a new product line across multiple countries and sales channels. These products are to be offered in your online store, on Amazon, and in printed catalogs—across multiple languages and with specific requirements for each market.

While one employee struggles to find the right product images, another is battling outdated Excel sheets to reconcile technical data. Translations arrive too late, and the IT department takes several days to update all platforms. The result: delays, errors, and unnecessary costs.

A PIM system (Product Information Management) solves these problems: it centralizes all product data, provides it in real-time, and ensures consistency—no matter how many products, languages, or sales channels are involved.

In this article, you’ll discover the 5 benefits of a PIM system and how it can optimize your product data management.

What is a PIM system and why is it important?

A PIM system is a central platform that manages, structures and provides all relevant product information. Companies can use it to ensure that their data is always up-to-date, complete and consistent - regardless of how many products or channels they manage.

What data is stored in a PIM system?

A PIM system such as Perfion PIM can manage a wide range of data, including:

  • Product names and descriptions: Consistent and appealing texts for marketing and sales.
  • Technical specifications: Dimensions, weight, materials and other technical details.
  • Pricing information: Standard prices, discounts and regional price variants.
  • Media: High-resolution images, videos, 3D models and PDF data sheets.
  • Logistical information: Packaging sizes, weight and delivery times.
  • Translations: Localized texts for international markets.

With this data as a basis, companies can make their sales, marketing and product management processes significantly more efficient.

According to the Nielsen Norman Group, products with complete and high-quality information increase their conversion rate by 20%. With a PIM, you can ensure that your products stand out from the crowd.

The 5 most important advantages of a PIM system

1. Improved sales processes through central data management

With a PIM system, all departments have access to a central, up-to-date data source. This reduces errors and saves valuable time, especially in sales.

Advantages for sales

  • Sales staff can quickly access precise and up-to-date information in order to better answer customer inquiries.
  • Individual offers tailored to specific customer requirements can be created in no time.
  • Product presentations and catalogs can be filled with up-to-date data without much effort.

Practical example

A company that sells technical products uses Perfion PIM to create specific offers for major customers. Instead of comparing different systems, the sales representative can call up the technical specifications, prices and availability with just a few clicks and present the customer with a personalized offer within minutes.

2. Uniform and complete product data: practical examples

In many companies, product data is scattered across different systems, Excel tables - Reading tip: Goodbye Excel - and databases. This leads to inconsistencies and makes data maintenance more difficult. With a PIM system, product data can be stored centrally and used consistently across all channels.

Examples of typical product data

A PIM manages, among other things:

  • Technical details: Dimensions, weight, materials or compatibilities.
  • Marketing texts: Product descriptions, benefits and slogans.
  • Media: Image galleries, videos and interactive content such as 3D views.
  • Regulatory information: Certificates, safety data sheets or legal requirements.
  • Specific data for sales channels: Adaptations for Amazon, eBay or regional online shops.

By centrally managing this data, you increase the quality and reliability of your information - a decisive factor for the trust of your Customers.

3. Easy adaptation to specific customer requirements

Today, customers expect offers and solutions that are tailored to them. A PIM system enables you to adapt your products and data to specific individual needs - without much effort.

Why is this an advantage?

  • You can adapt products to specific target groups or markets, e.g. through personalized texts, images or prices.
  • Customer-oriented offers are created more efficiently and quickly.
  • Flexibility for special promotions or the introduction of customer-specific product variants.

4. Faster market launch of new products

Introducing new products is often a challenge: many departments have to work together and coordination can be time-consuming. With a PIM system, these processes are made considerably easier.

How PIM systems shorten time to market

  • Automatic data provision: Product data is transferred directly to the relevant sales channels.
  • Efficient translations: Localized product information can be created and distributed quickly.
  • Fast coordination: Teams work with the same, current data and can make decisions more efficiently.

Companies that use a PIM reduce their time to market by an average of 30% (source: Forrester). This not only means faster revenue, but also a competitive advantage.

5. Improved visibility of your products online and in various sales channels

A PIM system ensures that your products are presented completely, attractively and in an optimized manner on all platforms. This not only improves visibility, but also the conversion rate.

Why is this important?

  • SEO advantages: Complete and relevant product descriptions are better indexed by search engines.
  • Optimal presentation: Consistent data creates trust and offers a better user experience.
  • Variety of channels: With a PIM system, you can present your products simultaneously in online shops, on marketplaces such as Amazon or in print media - without double the effort.

Conclusion: Why your company can benefit from a PIM system

A PIM system like Perfion is more than just a database - it is a crucial tool to make your processes more efficient and improve the visibility of your products.

The 5 advantages summarized:

  1. More efficient sales processes through central data management.
  2. Consistent and complete product information.
  3. Flexibility in adapting to customer requirements.
  4. Faster market launch of new products.
  5. Improved visibility in all sales channels.

With a PIM system, you not only create efficiency internally, but also offer your customers a optimized and consistent shopping experience - a win-win situation for your company and your target group.

Would you like to find out more?

Benefit from our expertise with Perfion PIM. Let's find out together how a PIM system can help your company to remain competitive in a dynamic market. Contact us today!

Inquire now

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