Before implementing PIM, consider these 5 steps

Are you considering implementing a PIM system in your company but unsure where to start? Don't worry, this post will guide you in selecting the right PIM and preparing for its implementation.

Comprehensive changes require careful consideration and preparation, especially when introducing a Product Information Management (PIM) system. Initially, it may seem promising and straightforward: a new PIM system like Perfion's automates many tedious processes as a central database, saving your resources significantly. However, integrating such a system is not to be underestimated. A PIM needs seamless integration with other systems like ERP and across all company processes. These steps can be costly and time-consuming, demanding involvement from various departments and your entire workforce.
Nevertheless, with the right PIM selection and preparation, investing in this endeavor pays off. In this post, we'll outline the steps to consider before choosing and implementing a PIM, ensuring a smooth implementation for your company.

When choosing a Product Information Management (PIM) system, your company has various solutions to consider, ranging from industry-specific systems to those provided by associations for their members. Perfion exemplifies the ability to maintain a high level of individuality in product data. Particularly in environments where companies seek high diversification and personalization of their product data, selecting an appropriate PIM system is crucial. Therefore, you should choose a system that is tailored to your company and meets all your needs. To find the best solution, start by thoroughly analyzing your product data and workflows. Then, define your specific requirements. ESYON's expertise can provide valuable support in this process. Now, here are five relevant questions to help you evaluate different PIM systems and make an informed decision for your company:

1. Where do you use your product data?
   A common reason for investing in PIM is managing complex and scattered product data. Channels, formats, languages—all these may exist in large quantities and numerous variations. Therefore, before acquiring a PIM, it's crucial to understand where and how your product data is used. Consider channels such as webshops, catalogs (website, print), apps, Amazon, social media, and more. The more places and variations your company has, the higher the demands on the functionality of the PIM system should be.
   
   
2. Where do you source your product data?
   Procuring product information is a critical step that requires special attention, especially for retailers and wholesalers reliant on a wide range of product data. While many companies generate product information internally, they often depend on external sources like suppliers, photographers, or copywriters to complete the product picture. If your company relies on such data sources, consider a PIM system that is compatible with external sources and possibly already equipped with standard connectors.
   
   
3. How complex are your product data?
   Understanding the complexity of your data is challenging yet crucial to determine what functionalities your PIM system should support. This includes identifying the types of product information you use and how they are structured in relation to each other. Assess what constitutes your product information.
   
   
4. Which workflows can the PIM support?
   A PIM system primarily supports central data management, maintenance, and catalog management of product information. It enables integration with e-commerce platforms for consistent online sales and supports multi-channel distribution. Additionally, it facilitates personalization of product information, streamlines collaboration between departments, enhances quality assurance and compliance, and accelerates the introduction of new products. In short, a PIM optimizes the efficiency and effectiveness of product information management across various channels and workflows.
   
   
5. How closely should the PIM system integrate with ERP?
   Lastly, decide how tightly integrated you want your PIM to be with your ERP system. Some systems involve only data exchange, while others offer strong integration, providing extensive capabilities that should be carefully evaluated. Consider where the product lifecycle should begin, whether ERP data needs to be visible in PIM, how independently PIM data maintenance should function within ERP, and whether there's a need for data sheet generation.

These questions will guide you in assessing different PIM systems and ensuring they meet your company's specific needs and operational requirements effectively.

After making a thoughtful PIM selection for your webshop using the questions mentioned, you might think it's time to start the implementation. However, careful preparation is crucial before diving in. Start by thoroughly reviewing all your current data tables and organizing them properly. Gain an understanding of where your data is stored, the quantity, and the type of information. Next, conduct a comprehensive inventory of your data, involving all stakeholders. It's essential to include the process of gathering information and external data. Forming the right team at this stage is critical. Engage relevant departments and employees who have experience with the processes. Don't forget the IT department, which should provide more than just infrastructure support.

Overall, your entire company needs to prepare for PIM implementation. Introducing a completely new system can lead to uncertainty and skepticism among many employees. Therefore, be prepared for potential questions and be ready to explain the benefits of PIM to your staff. Externally, adopt a confident approach before implementing. Set strict requirements for your PIM provider both before purchase and during consultations. Seek references from others and address issues directly with your provider. No question is too much or out of place; you're paying for external consultation for a reason.

All this preparation might seem like a lot of work, but remember: all the tasks you complete beforehand will streamline the implementation process later on!